Podcast Rebranding for Dr. Jae
In collaboration with experiential designer Alan Geiss, we were tasked with rebranding a podcast for Dr. Jae, a professor with a PhD in education. Following the comprehensive guidelines outlined in Douglas Quintal’s Full Metal Branding, the rebranding process was highly collaborative, with regular check-ins and approvals to ensure alignment with the client’s vision.
As the art director, Kai focused on creating visually engaging elements, showcased in the highlighted slides. Additionally, she conducted in-depth podcast research, analyzing successful podcasts in related fields to identify key elements that could enhance Dr. Jae’s brand. This rebrand not only elevated the visual appeal but also strategically positioned the podcast for greater success in its niche.
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