For singer-songwriter Devon Baldwin, we provide ongoing social media management and artist marketing support, helping translate her sound and aesthetic into a consistent digital presence.
Our work together began in late 2024 with the goal of promoting new releases and strengthening her online visibility. I created a custom strategy built around weekly content calendars, visual cohesion, and clear brand direction, while also supporting music rollout campaigns and coordinating live show promotion.
This approach has led to steady growth across platforms, including a 51% increase in TikTok followers within seven months. The strategy has also amplified her career opportunities, from an opening slot at a San Francisco show to upcoming collaborations and performances with established artists.
